Case Study: Isobar unveils the Cadillac XT4 with Meld Media’s immersive interactive installation

Isobar launches Cadillac XT4 across 3 Canadian cities with Meld Media

The customer Isobar faced the challenge of transforming the traditional launch of the Cadillac XT4 in Canada into an immersive experience that would forge a direct, emotional connection with the audience. To elevate this vehicle introduction beyond conventional methods, Isobar partnered with vendor Meld Media to utilize interactive design and technology.

Meld Media implemented an innovative solution using an LED Volume, TouchDesigner, and motion sensors from Microsoft Kinect and Leap Motion. This technology allowed visitors in retail spaces to trigger captivating visuals and sounds simply by touching the car, creating an unforgettable journey of discovery that embodied themes of wonder, thrills, power, and adventure.

Isobar