Case Study: The Sunshine Flyer achieves 300+ million impressions with Mekky Media Relations

The Sunshine Flyer drives 300+ million impressions in 1 month with Mekky Media Relations

The Sunshine Flyer, a new transportation service, faced the challenge of launching and raising awareness after the cancellation of Disney's Magical Express. They engaged Mekky Media Relations to manage this introduction and to prepare for potential crises.

Mekky Media implemented a multi-pronged earned media campaign and a crisis communications plan, which included extensive media training for the client's leadership. The agency secured over 100 media placements and generated over 300 million impressions in the first month, alongside over 60,000 social media impressions from an influencer campaign.

The Sunshine Flyer