Case Study: LisaApp earns pandemic-era media coverage with Mekky Media Relations

LisaApp earns 15 TV and radio segments with Mekky Media Relations

The customer, LisaApp, a beauty and wellness provider, faced the challenge of promoting its services during the COVID-19 pandemic when many traditional salons and spas were shut down. The company engaged the vendor, Mekky Media Relations, to execute a strategic media relations campaign to highlight its new, pandemic-driven initiatives.

Mekky Media Relations developed a PR strategy focused on showcasing LisaApp's philanthropic efforts and its new residential service launch. The solution successfully secured 15 TV and radio segments across multiple markets, significantly raising brand awareness for the client during a critical time.

LisaApp