Case Study: Guinness Open Gate Brewery achieves a high-impact Chicago launch with Mekky Media Relations

Guinness Open Gate Brewery earns 3.5+ billion impressions with Mekky Media Relations

Guinness Open Gate Brewery, a major beer brand, partnered with Mekky Media Relations to manage the media relations and public announcement for the launch of its second U.S. brewery and taproom in Chicago's West Loop. The challenge was to generate significant media buzz and awareness for the new location's opening.

Mekky Media implemented a strategic PR plan that included organizing a VIP event for top-tier media and influencers. This solution secured immense high-profile coverage in outlets like Forbes, the Chicago Tribune, and major broadcast networks. The results were over 3.5 billion impressions from print and online coverage, and nearly one million viewers reached through TV and radio, making the launch a major success for the customer.

Guinness Open Gate Brewery