Case Study: Fresh Wave achieves nationwide influencer reach with Mekky Media Relations

Fresh Wave reaches over 345.6K with Mekky Media Relations

Fresh Wave, a company producing lemon-scented products, faced the challenge of launching its first-ever influencer campaign to reach a broad spectrum of consumers. The vendor, Mekky Media Relations, was engaged to develop and implement a data-driven influencer and blogger strategy to meet this goal.

Mekky Media Relations executed a comprehensive, tiered strategy that began with a detailed analysis of potential influencers. They activated five paid partnerships within budget, which generated a diverse array of high-quality content including Instagram posts, blogs, and TikTok videos. This strategy successfully reached a potential collective audience of over 345,000 for Fresh Wave.

Fresh Wave