Case Study: Fan Expo Chicago boosts event visibility with Mekky Media Relations

Fan Expo Chicago earns 160+ million impressions with Mekky Media Relations

Fan Expo Chicago sought to drive attention, anticipation, and attendance for its 2022 four-day event, which also marked 50 years of Chicago Comic Cons. To meet this challenge, the event organizers engaged the vendor Mekky Media Relations for a strategic media relations and promotion campaign.

Mekky Media Relations implemented a 90-day PR campaign that included securing interviews for celebrity guests, activating influencer partnerships, and connecting the event with local marketing opportunities. During the event, Mekky secured on-site coverage with major Chicago networks, resulting in over 20 TV hits and more than 160 million media impressions.

Fan Expo Chicago