Case Study: Diamonds Direct builds brand awareness and drives grand opening buzz with Mekky Media Relations

Diamonds Direct drives 51+ million impressions with Mekky Media Relations

Diamonds Direct, a direct-to-consumer jeweler headquartered in Charlotte, NC, partnered with Mekky Media Relations to build brand awareness and establish thought leadership in the new Illinois market. The challenge was to generate local buzz and drive traffic for the grand openings of its first two locations in Schaumburg and Oak Brook.

Mekky Media Relations developed a targeted PR campaign that organized grand opening events featuring media and influencer engagement. The agency also conceptualized and executed a unique philanthropic partnership with GiGi’s Playhouse for Down Syndrome Awareness Month. The results included over 51 million media impressions and a successful initiative that drove both awareness and traffic.

Diamonds Direct