Case Study: American Library Association achieves consistent year-round media coverage with Mekky Media Relations

American Library Association earns 1,700+ media placements with Mekky Media Relations

The American Library Association partnered with Mekky Media Relations to enhance its mission of ensuring access to information for all through strategic media relations. The challenge was to secure consistent media coverage for its key initiatives and events while positioning its spokespeople as experts.

Mekky Media implemented a solution involving strategic PR, ongoing storytelling, and media training for key spokespeople. This multi-year partnership resulted in over 1,700 media placements and more than 6.6 billion media impressions, achieving consistent coverage in top-tier outlets throughout the year.

American Library Association