Case Study: AgeOptions drives statewide awareness for senior services with Mekky Media Relations

AgeOptions earns 122 media placements and 380+ million impressions with Mekky Media Relations

AgeOptions, an existing client, turned to Mekky Media Relations for urgent support on behalf of the Illinois Association of Area Agencies on Aging (I4A). The challenge was to quickly raise statewide awareness about the threat of federal funding cuts to senior services, with pitching set to begin in just a couple of days.

Mekky Media Relations rapidly developed and executed a comprehensive PR strategy that included crafting media alerts, tailored pitches, and digital media kits. Their outreach spanned seven media markets across Illinois, targeting local TV, radio, and online outlets. The efforts by Mekky Media Relations resulted in 122 media placements and a total reach of over 380 million impressions for the campaign.

AgeOptions