Case Study: Abt achieves ongoing national media coverage with Mekky Media Relations

ABT generates 34 billion media impressions with Mekky Media Relations

The customer, ABT Electronics, a large single-store retailer, faced the challenge of promoting its in-store events locally and securing ongoing national media coverage for its unique business aspects. They engaged the vendor Mekky Media Relations to provide strategic earned public relations services to address this need.

Mekky Media implemented a plan to ideate and execute strategic earned PR, successfully generating significant and consistent media attention. The results included national coverage in outlets like the Wall Street Journal and Associated Press, along with regular local features. This effort generated over 34 billion media impressions for ABT Electronics since the partnership began in 2017.

ABT