Case Study: NWEA enhances teacher engagement with Mekanic's "Before the Bell" campaign

NWEA launches Before the Bell campaign in 2 years with Mekanic

The customer, Northwest Evaluation Association (nwea), a research-based not-for-profit organization, faced the challenge of re-engaging educators through in-person workshops and content following the COVID-19 pandemic. Mekanic was engaged to provide a comprehensive campaign strategy, creative, and implementation to revitalize these efforts.

Mekanic collaborated directly with NWEA in co-creation workshops to develop an innovative engagement strategy. The solution included a "Before the Bell" campaign featuring meticulously crafted custom videos designed to deliver short bursts of helpful content for educators, which was prominently launched at NWEA’s Fusion conference. Mekanic also provided continuous community engagement support for social channels to track engagement and cultivate teacher influencer relationships, helping to maximize the campaign's visual affinity and impact.

Northwest Evaluation Association (nwea)