Case Study: MN Blum elevates brand identity and website experience with Mekanic

MN Blum elevates brand identity and launches a custom WordPress site with Mekanic

MN Blum, an assurance, tax, and business advisory firm, engaged the vendor Mekanic for a brand evolution and website design project. Their challenge was to reposition themselves authentically as a premier platform for budget formulation and planning within government agencies.

Mekanic implemented a solution that included brand strategy, new core messaging, and a user-centric website. They humanized the MN Blum brand by using audience-specific language and narratives to illustrate how the firm solves industry challenges. As a result of this partnership, Mekanic delivered a sophisticated creative system, including a new visual identity and a customized WordPress website, designed to elevate the brand while staying faithful to its core values.

MN Blum