Case Study: AMERSA achieves stronger membership growth and broader engagement with Mekanic

AMERSA expands attendance and membership with Mekanic

Amersa, an association focused on substance use and addiction, approached Mekanic with a challenge stemming from their significant growth. Their expanded and more diverse membership required an updated brand and positioning to be more inclusive and cohesive, ensuring both new and existing audiences could see themselves as part of the community. Mekanic was engaged to provide brand strategy, messaging, and design services to address this need.

Mekanic began with an extensive research and discovery process to understand Amersa's audiences and motivators. They then developed a new messaging framework and brand identity that reflected the association's evolution into a broader community of practitioners. The solution, which included comprehensive new messaging, was universally well-received and served as a catalyst for Amersa's continued success in attracting new members and increasing event attendance.

Amersa