Case Study: Alexandria Housing Development Corporation achieves a modern, inclusive rebrand with Mekanic

AHDC becomes Housing Alexandria with Mekanic in 20 years

The Alexandria Housing Development Corporation (AHDC), an affordable housing provider, engaged Mekanic to pursue a comprehensive rebranding initiative. Their challenge was to develop a new name, updated brand identity, and website that would feel warm and inclusive to residents while also presenting an aspirational, future-forward vision to attract donors, staff, and public officials.

Mekanic executed a strategy involving extensive research, naming exploration, and brand development, culminating in the new name "Housing Alexandria." The vendor then designed a modern, colorful visual identity and built an intuitive, responsive website. The rebrand was successfully launched and warmly received. Following the project, Housing Alexandria broke ground on several new projects, including its first home-ownership initiative, and again enlisted Mekanic to produce a video for its upcoming 20th anniversary.

Alexandria Housing Development Corporation (ahdc)