Case Study: Sensoriam achieves 645% ROAS growth with Megaphone

Sensoriam increases ROAS 645% with Megaphone

Sensoriam, a new Australian luxury perfume brand, faced the significant challenge of selling a sensory product online with no existing customer base and a very low conversion rate. They partnered with the digital marketing agency Megaphone to build brand awareness and achieve consistent, sustainable sales growth.

Megaphone implemented an innovative strategy that moved away from traditional sales ads. They created article-based "listicle" campaigns that compared Sensoriam's scents to well-known perfumes, building familiarity and trust. This content, supported by targeted traffic campaigns and authentic UGC-style videos, effectively guided the audience. As a result, Sensoriam saw a 372% increase in conversion rate, a 645% increase in ROAS, and a 683% increase in purchases, achieving consistent daily sales and a strong foundation for future growth.

Sensoriam