Case Study: Rochway achieves 205% sales growth with Megaphone

Rochway boosts sales 205% with Megaphone

Rochway, a Sydney-based probiotics business, came to Megaphone facing challenges in identifying a product-market fit and standing out from competitors in a saturated market. This was especially pertinent for the launch of their new "Beauty Sleep" product.

Megaphone implemented its Marketing Vortex strategy, using data from an ad audit and post-purchase surveys to build trust and relatability through fact-led messaging and social proof. This solution led to dramatic results for Rochway, including a 205% increase in sales, a 207% increase in revenue, and a 355% increase in conversions for the new product, achieved by Megaphone in a matter of months.

Rochway