Case Study: Makedo achieves $1.4M in Black Friday revenue with Megaphone

Makedo grows revenue 668% to nearly $1.4M with Megaphone

Makedo, a global retailer of sustainable cardboard construction kits for children, sought to achieve significant year-on-year revenue growth and maximize sales during peak gifting seasons. Their internal team was overloaded and needed an agency partner to scale their marketing, particularly in North America and Australia. They chose the agency Megaphone to execute this scaling plan in August 2023.

Megaphone implemented a multi-strategy campaign that included a lead-generation competition, a simplified tiered discount offer, and strategic creatives leveraging user-generated content. They used targeted ads and retargeting to nurture leads, expanding successfully from the US to the Australian market. During the key November-December period with Megaphone, Makedo's revenue soared to just under USD $1.4 million, achieving a 668% revenue increase in their first three months of partnership and their first million-dollar month.

Makedo