Case Study: Rochway Achieves 205% Sales Growth with Megaphone Marketing

Rochway boosts sales 205% with Megaphone Marketing

Sydney-based probiotics company Rochway faced challenges in identifying product-market fit and standing out in a saturated market. They partnered with vendor Megaphone to help launch their new "Beauty Sleep" product.

Megaphone implemented its Marketing Vortex strategy, using hard facts and customer data to build trust and relatability through new ad copy and creatives. This solution led to a 205% increase in sales, a 355% increase in the product's conversion rate, and a 73% decrease in cost per acquisition for Rochway.

Rochway