Case Study: Makedo achieves $1.4M in holiday revenue with Megaphone Marketing

Makedo drives $1.4M in holiday revenue with Megaphone Marketing

Makedo, a global retailer of cardboard construction tool kits for children, sought year-on-year revenue growth and international expansion. They partnered with the marketing agency Megaphone to supercharge their efforts and achieve these goals.

Megaphone implemented a comprehensive strategy beginning with a competition to build a robust email database. They then crafted a compelling, tiered discount offer for the Black Friday/Cyber Monday period, supported by targeted Meta ads and eye-catching creatives. This approach, which also included expanding their targeting to the Australian market, delivered exceptional results for Makedo. Megaphone helped the brand generate US$1.4 million over BFCM, achieve a 7x return on Meta ads, and increase their online store conversion rate by 10%.

Makedo