Case Study: ABC to VCE boosts leads and business efficiency with Megaphone Marketing

ABC to VCE boosts monthly leads to 128 with Megaphone Marketing

ABC to VCE, a Melbourne-based tutoring school, partnered with Megaphone Marketing to overhaul its marketing and sales strategy. The school needed a full-scale marketing injection to improve customer acquisition and retention, aiming to reduce its cost per new student to $38. They sought a long-term agency partner, rather than a short-term lead generator, to help find, convert, and retain customers effectively.

Megaphone implemented a comprehensive solution featuring seven key improvements, including optimized landing pages for booking and pricing, targeted SMS and email nurturing sequences, and a new HubSpot pipeline interface for tracking leads. This strategy resulted in a dramatic boost in leads, exceeding 60 in the first month and reaching a record 128 by June. The efforts also generated nearly $100k in new cold leads ready to be targeted, significantly increasing business efficiency for ABC to VCE.

ABC to VCE