Case Study: IdeenExpo boosts hybrid event reach with MEETYOO's Virtual Twin

IdeenExpo boosts event attendance beyond 65% with MEETYOO

IdeenExpo partnered with MEETYOO to address the challenge of lower-than-expected attendance at their in-person events, which had stalled at around 65% despite high registration rates. The goal was to extend the event's reach and provide attendees with more flexibility in how they chose to participate, thereby increasing overall engagement and impact.

MEETYOO implemented a virtual twin of the IdeenExpo using their fully-managed event platform. This 3D online recreation allowed for global audience reach without travel, integrated live video streams, and provided advanced networking and matchmaking tools. The solution enabled the event to have a prolonged online presence for on-demand access, boosted lead generation through CRM integrations, and delivered comprehensive data reporting to measure success and optimize future follow-ups.

IdeenExpo