Case Study: Vitec engages customers in product development with MeetApp

Vitec uses MeetApp to involve customers in product development

Vitec, a Nordic software company serving industries such as facility management, construction, real estate, banking, insurance, and energy, wanted a more structured way to capture customer ideas and priorities for product development. Using MeetApp, Vitec aimed to better understand what customers needed, prioritize feedback, and show that customer input was being heard and acted on.

MeetApp helped Vitec run a three-step engagement process at its annual meeting: customers and Vitec each proposed feature ideas, attendees voted on the top options in the app, and the results were presented back at the event. The approach gave Vitec clear input for its development roadmap, sparked discussion during the meeting and dinner, and led to several top-voted features being delivered over the following two years.

Vitec

Magnus Persson

Chief Executive Officer