Case Study: Microsoft improves TechDays evaluation response rates with MeetApp

Microsoft TechDays improved their evaluation response rate using MeetApp

Microsoft TechDays, Microsoft’s largest annual software developer conference in Sweden, needed a better way to evaluate session relevance and speaker performance. Their traditional post-event email surveys had low response rates and often produced less accurate feedback because attendees participated in many sessions over several days. MeetApp provided the technology, including its instant evaluation feature, to address these challenges.

With MeetApp, attendees could submit evaluations immediately after each session, while the experience was still fresh. Microsoft also used MeetApp for agenda information, speaker profiles, and networking. The results were strong: response rates almost doubled compared with previous years, feedback was more accurate, and Microsoft benefited from using a single tool for information, evaluation, and participant networking.

Microsoft

Sara Kullgren

Director of Developer Experience and Evangelism