Case Study: POP MART Accelerates R&D Efficiency with Meegle

POP MART reinvents the POP Draw experience with Meegle

POP MART, a consumer goods company, faced significant challenges in managing the complex development of its digital e-commerce platform. Their R&D teams were juggling hundreds of feature iterations, which led to chaotic workflows and communication inefficiencies that threatened launch timelines and product quality. To address this, they turned to the vendor Meegle for its R&D Progress Management System.

Meegle's solution streamlined POP MART's workflow and optimized project scheduling, enabling seamless collaboration across multiple departments. This implementation led to impressive results, including the ability to set up a live broadcasting e-commerce system in just 8 days. The project progressed 70% ahead of schedule and contributed to sales skyrocketing to 25 million CNY, demonstrating a major boost in R&D efficiency powered by Meegle.

POP MART

Hugo

Head of R&D Department