Case Study: Tekla boosts conversion by 70% with Medusa

How Tekla improved conversion by 70% at record speed using Medusa

Tekla, a Copenhagen-based textile brand operating in more than 50 countries, initially ran its ecommerce store on WooCommerce but soon hit limits with its monolithic setup. The company needed more storefront customization, better support for multiple regions and currencies, easier integrations, faster performance, and automation for core customer service workflows like returns, exchanges, and claims.

Medusa provided Tekla with a fully customizable headless ecommerce architecture, a scalable backend, multi-region and multi-currency support, and integrations with tools like Contentful, Stripe, Zendesk, and DHL. With Medusa, Tekla increased conversion by 70%, expanded from 2 markets to over 50 in just days, and cut ERP switch time to one month while significantly reducing customer service workload through automated RMA flows.

Tekla