Case Study: Teleflex boosts Urolift visibility and patient engagement with Medico Digital

Teleflex boosts search visibility 194% with Medico Digital

Teleflex, a medical device company, faced challenges in marketing its Urolift system for treating benign prostatic hyperplasia (BPH). They needed to increase brand awareness in a competitive market, educate an older male audience about a sensitive condition with low disease awareness, and produce effective marketing within a restrictive regulatory review process. They partnered with vendor Medico Digital to address these hurdles.

Medico Digital implemented a comprehensive digital strategy. This included a technical SEO overhaul of Teleflex's website to dominate search rankings and a creative, humor-based social media campaign to break down taboos and drive engagement. Despite regulatory constraints, Medico optimized existing content and used an interactive quiz to measure success. The solution drove a 194% increase in search visibility and reached over 60,000 targeted individuals, with a 4% quiz completion rate demonstrating significant audience engagement.

Teleflex