Case Study: iRhythm accelerates UK market presence with Medico Digital

iRhythm boosts organic traffic 300% with Medico Digital

The customer, iRhythm, faced the challenge of elevating brand salience for its Zio cardiac monitoring service amongst a niche UK audience of cardiologists and NHS decision-makers. They needed to accelerate market adoption and dissociate their UK presence from the dominant US brand. They approached the vendor, Medico Digital, for a marketing strategy to achieve this.

Medico Digital implemented a two-pronged solution involving strategically placed content and enhanced website messaging. This approach utilized LinkedIn and Google Ads to reach specialists and upgraded digital tools to improve patient communication. As a result, Medico Digital helped iRhythm achieve a 300% increase in organic website traffic and a 1233% rise in enquiries, successfully establishing a strong UK market presence.

iRhythm