Case Study: Holland & Barrett restores search visibility with Medico Digital

Holland & Barrett restores search visibility with Medico Digital after Google’s 2022 update

Holland & Barrett, a major health and wellness retailer, faced a significant challenge when a Google algorithm update exposed the lack of medical rigor in their "Health Hub" content. This weakness resulted in a severe loss of search visibility and put the brand's credibility at risk. They partnered with Medico Digital to overhaul their content strategy and restore their organic search performance.

Medico Digital implemented a comprehensive solution that included a full content audit and the introduction of a bespoke medical review process. They leveraged a network of healthcare professionals to validate content, ensuring it met Google's E-E-A-T standards. This strategy not only restored but also boosted Holland & Barrett's search rankings, transforming their Health Hub into a trusted resource and strengthening their brand reputation as a credible authority.

Holland & Barrett