Case Study: Air Liquide Healthcare streamlines compliant diabetes content production with Medico Digital

Air Liquide Healthcare creates 50+ compliant content pieces a year with Medico Digital

The customer, Air Liquide Healthcare, faced significant challenges in producing compliant and engaging educational content for its diabetes device due to an onerous MLR review process. This process caused content production to stall and resulted in material that failed to resonate with patients or rank in competitive search results. They partnered with vendor Medico Digital to develop a scalable SEO strategy and create high-quality, medically accurate content.

Medico Digital implemented a solution that included creating a comprehensive content hub and a streamlined approvals process with annotated reference packs and subject matter experts. The result was the production of over 50 compliant content pieces per year, establishing the "Making Diabetes Easier" hub as a key resource. The vendor also enabled global-to-local execution, successfully launching the content in 12 different markets.

Air Liquide Healthcare