Case Study: Peeps achieves holiday sales growth and expanded distribution with MediaWorx

Peeps exceeds holiday sales goals with MediaWorx and wins an Effie

The beloved candy brand Peeps faced the challenge of extending its consumer brand love and sales volume from the Easter season to the Christmas season. To help achieve this, vendor MediaWorx was tasked with stretching limited advertising dollars to support a first-ever holiday TV spot.

MediaWorx implemented a highly targeted media strategy, placing the TV commercial within iconic family Christmas specials on cable for maximum impact and cost-effectiveness. They also expanded the campaign's reach through digital and social media, including running the spot as online video on Facebook and YouTube. The campaign exceeded the brand's sales goals, drove significant distribution gains for new products, and MediaWorx was awarded an Effie for its effective strategy.

Peeps