Case Study: Mike and Ike reignites teen engagement with MediaWorx's omni-channel campaign

Mike and Ike achieve best ever single-year growth with MediaWorx

The customer, a classic candy brand called Mike and Ike, faced the challenge of reconnecting with a younger teen audience and revitalizing their 70-year-old brand which had lost its luster. Vendor MediaWorx employed a comprehensive media strategy to address this challenge.

MediaWorx implemented an elaborate, omni-channel campaign that staged a fictional celebrity-style breakup between the brand's mascots. This played out across packaging, social media, TV, radio, and out-of-home advertising. The solution successfully went viral, generating massive media impressions and feature coverage on major networks and publications. As a direct result, Mike and Ike achieved its best-ever single year growth, with fan engagement and social influence scores skyrocketing.

Mike and Ike