Case Study: Frank’s RedHot achieves #1 hot sauce status with MediaWorx

Frank’s RedHot triples volume and sales with MediaWorx in 6 years

Frank’s RedHot needed a cost-effective and innovative way to market their brand and connect with a large audience in the highly competitive hot sauce category. The vendor, MediaWorx, implemented a solution leveraging media planning and buying, media strategy, and 360 campaign activation.

MediaWorx developed a region-by-region US takeover strategy that included a value-added on-air plan with DJ testimonials and social media integration. This approach helped catapult Frank’s RedHot to become the #1 hot sauce in the country. The campaign was highly successful, tripling the brand's volume and sales over a six-year period.

Frank’s RedHot