Case Study: Finlandia boosts sales and brand awareness with MediaWorx

Finlandia boosts baseline sales by over 10% with MediaWorx

Finlandia, a premium delicatessen cheese brand, needed a bold and distinctive media campaign to communicate the quality of its products and reintroduce itself to its target audience of affluent "cheese passionistas." To achieve this, they partnered with MediaWorx to develop and execute a strategic media plan.

MediaWorx implemented a 360-degree campaign targeting the Northeast market, utilizing commuter rail, radio, and print advertising. This strategy surrounded consumers with Finlandia's messaging on major rail systems and in local publications. The solution successfully increased baseline sales by over 10% across all advertised markets and secured increased distribution at key retail accounts.

Finlandia