Case Study: Signifyd boosts clicks, leads, and CPA efficiency with Mediaworks

Signifyd boosts clicks 500% with Mediaworks

Mediaworks partnered with Signifyd, which was facing a challenge where its performance marketing was constrained by creative that lacked distinctiveness and relevance across the customer journey. The generic creative was limiting impact, particularly in upper and mid-funnel activities.

Mediaworks redeveloped Signifyd's creative approach into a modular, insight-led framework aligned to a full-funnel strategy. This new approach involved introducing thought leadership content, new formats, and optimized landing pages across all channels. The solution implemented by Mediaworks drove a 500% growth in clicks, a 200% uplift in click-through rate, a 300% increase in lead volume, and a 75% reduction in cost per acquisition.

Signifyd