Case Study: Metro Bank achieves 878% more personal account conversions with Mediaworks

Metro Bank boosts personal account conversions by 878% with Mediaworks

Metro Bank faced the challenge of driving sustainable market share growth while its marketing channels were measured and optimized in isolation. This limited their visibility into how brand activity influenced performance media and the full customer journey. To overcome this, they partnered with vendor Mediaworks.

Mediaworks implemented a solution that connected brand and performance activity through a shared, intent-led measurement framework. They integrated channels around customer intent, deployed personalized messaging, and used advanced measurement techniques. As a result, Metro Bank achieved an 878% increase in personal account conversions over two years and was independently confirmed to outperform the UK’s Big Four banks for account openings, demonstrating significant market share growth.

Metro Bank