Case Study: TigerNet boosts revenue and simplifies ad management with Mediavine PubNation

TigerNet boosts RPMs by 102% with Mediavine

TigerNet, a Clemson University sports fan site founded by Brian Cross and Tommy Crumpton, faced challenges with self-managed and third-party ad platforms. These issues included slow site speeds, lower-than-expected RPMs, and the time-consuming nature of ad management, which prevented them from focusing on content creation. They turned to Mediavine's PubNation service for a solution.

Mediavine's PubNation team worked closely with TigerNet to implement their unique ad placement vision. This collaboration resulted in a streamlined ad setup with fewer ads per page. The solution led to a significant 102% increase in RPMs and a 48% rise in overall earnings year-over-year, alongside improved site performance and Core Web Vitals. Mediavine provided the stability that allowed TigerNet to grow their business and focus on their community.

TigerNet