Case Study: Old World Garden Farms achieves 705% revenue growth with Mediavine

Old World Garden Farms grows ad revenue 705% with Mediavine

Old World Garden Farms, a small gardening blog run by Jim and Mary Competti, grew a massive audience but struggled to monetize it effectively. After years of earning little revenue, their attempt to self-manage advertising was time-consuming and yielded minimal returns, distracting from their content creation. They turned to Mediavine for ad management services to build a sustainable business.

With Mediavine, particularly through its Premiere Publisher program and dedicated account manager, they optimized their ad settings and implemented video ads via Universal Player. Mediavine's solution led to dramatic results: Old World Garden Farms saw a 705% overall revenue increase from 2019 to 2023, with video ads growing to 32% of annual earnings. The partnership enabled the Compettis to expand to multiple sites, with three achieving Mediavine's Premiere status.

Old World Garden Farms