Case Study: Charleston Crafted boosts SEO and page speed with Mediavine

Charleston Crafted boosts pagespeed to 98 desktop and 68 mobile with Mediavine

The home decor and DIY site Charleston Crafted joined Mediavine for full-service ad management, seeking to improve its ad revenue without compromising site speed and SEO. The publisher, Morgan McBride, lacked deep knowledge of SEO and had very low initial pagespeed scores, presenting a common challenge of balancing monetization with site performance.

Mediavine provided its ad management technology, SEO resources, and pagespeed tools alongside dedicated customer service and education. By utilizing these resources and following Mediavine's guidance on intentional content creation and site optimization, Charleston Crafted dramatically increased its desktop pagespeed to 98, grew organic traffic, and saw video become a significant revenue driver, accounting for about 17% of ad income. The publisher also successfully uses a higher ad density setting to increase earnings.

Charleston Crafted