Case Study: Beyond the Chicken Coop boosts revenue and improves reader experience with Mediavine’s Optimized Ad Experience

Beyond the Chicken Coop increases revenue 17% with Mediavine

Beyond the Chicken Coop, a recipe site run by Kathy Berget, faced the challenge of manually balancing ad revenue with reader experience. The hands-on process of seasonally adjusting ad volume was unsustainable and took valuable time away from creating content. The customer was looking for a solution from vendor Mediavine that would automate this optimization without sacrificing its values.

Mediavine's solution was its Optimized Ad Experience (OAE) product, which automated the ad optimization process. After implementing OAE, Beyond the Chicken Coop achieved a 17% increase in revenue while simultaneously decreasing in-content ad impressions per session by 10%. This allowed the publisher to free up time and create a less intrusive, more sustainable monetization strategy.

Beyond the Chicken Coop