Case Study: Woods Hole Oceanographic Institution opens its video archive and boosts engagement with MediaValet

Woods Hole Oceanographic Institution cuts video search time with MediaValet

Woods Hole Oceanographic Institution (WHOI) faced the challenge of managing decades of scattered, inaccessible video archives stored on hard drives, which slowed production and hindered collaboration. They turned to the vendor MediaValet for its digital asset management (DAM) platform to centralize and unlock this content.

MediaValet implemented a video-first DAM with AI capabilities like autotagging and Smart Search. This allowed WHOI's teams to self-serve content, share assets via branded portals, and trim video clips directly in the system. The results included significantly reduced search times, accelerated content creation, and a major boost in audience engagement and licensing opportunities, transforming their archive into a dynamic resource.

Woods Hole Oceanographic Institution (whoi)