Case Study: Ultradent reduces asset request time and boosts sales adoption with MediaValet

Ultradent reduces asset request time by 50% with MediaValet

Ultradent, a global dental product manufacturer, faced challenges in managing and distributing sales and marketing assets across its large, dispersed sales team. Their sales representatives struggled to find current, approved materials efficiently due to hard-to-search servers, version confusion, and a high volume of repetitive requests to the creative team. To address these issues, Ultradent turned to the vendor MediaValet for its digital asset management solution.

MediaValet provided a centralized DAM system, with a key feature being Branded Portals used to create a dedicated Sales Enablement Portal. This gave over 200 sales reps mobile-friendly, streamlined access to approved assets. The solution led to a 40-50% reduction in time spent on asset requests, ensured consistent brand presentation, and drove high adoption among the sales team. Ultradent’s success with MediaValet has led them to expand its use for global distributor networks.

Ultradent