Case Study: City of Gresham achieves streamlined, secure digital asset access and elevated creativity with MediaValet

The City of Gresham’s Digital Transformation

The City of Gresham, Oregon (population ~108,000) faced a growing digital asset headache: 63,000 marketing and communications files scattered across 1,600 network folders with minimal metadata, a sprawling folder structure, and access limited to a small subset of staff, making it difficult to find, share, or control assets efficiently.

Gresham implemented MediaValet’s cloud DAM, building role-based permissions and a comprehensive metadata structure while uploading 5,000+ initial assets with keywording. The communications team now curates high-quality content, 14 departmental power users can self-serve assets, and files are securely replicated on Microsoft Azure—resulting in faster workflows, better control, and noticeably “elevated creativity.”

City of Gresham

Robin Franzen

Parker Digital Media Specialist