Case Study: Schulich School of Business unifies branding and boosts collaboration with MediaValet

Schulich School of Business cuts asset requests and speeds collaboration with MediaValet

The Schulich School of Business, a leading business faculty at York University, faced significant brand governance and operational challenges due to its decentralized structure. With assets like logos and headshots scattered across various storage systems, the marketing team’s brand refresh project was threatened. The school needed a solution to centralize its digital assets and standardize branding across multiple independent departments.

Schulich implemented MediaValet’s digital asset management (DAM) platform, leveraging its AI features like Smart Search and Face Recognition. The solution centralized brand assets, eliminated version control issues, and empowered creative and alumni teams with powerful search tools. MediaValet delivered measurable results: the marketing team saw a drop in repetitive asset requests, the alumni team enabled personalized communications, and creative teams gained self-sufficiency, all while fostering unprecedented cross-departmental collaboration.

Schulich School of Business