Case Study: T. Rowe Price achieves improved brand compliance and higher engagement with MediaValet Experience Portals

How T. Rowe Price modernized their global content operations and brand with Experience Portals

T. Rowe Price, a global investment management firm with more than $1.5 trillion in assets under management, was struggling with inefficient content retrieval, brand inconsistencies, and security/compliance risks as hundreds of creators across 16 offices relied on shared drives and an outdated internal brand center. The company needed a better way to govern and distribute brand assets across regions, languages, and channels, and turned to MediaValet’s Experience Portals for a more structured, cloud-based solution.

MediaValet implemented Experience Portals as T. Rowe Price’s unified brand hub, “BrandWorks,” giving teams version control, structured metadata, and easier cross-functional access to approved content. The result was stronger collaboration and compliance, faster asset reuse and campaign execution, and measurable impact including 117% user engagement and 49,118 Experience Portal views, while improving brand consistency across the business.

T. Rowe Price