Case Study: Razer achieves streamlined global creative operations and faster creative production with MediaValet

How Razer improves its global creative operations across 15 offices, with easy access to assets for employees, partners and retailers

Razer, the world’s leading lifestyle brand for gamers with a global presence across 15 offices, struggled with a legacy storage solution that couldn’t scale or support efficient collaboration. The system made it hard for marketing teams, partners and retailers to access and manage photos and videos while maintaining brand control, security and consistent workflows across regions.

After evaluating multiple DAM vendors, Razer chose MediaValet for its unlimited users, flexible permissions, global data centers, customizable interface and integrations (e.g., Hootsuite, WordPress). The new platform delivered secure, worldwide access and fit existing workflows, resulting in streamlined global operations, faster creative production with lightning-fast search, and improved marketing collaboration and productivity.

Razer

Hilmar Hahn

Associate Director, Global Marketing