Case Study: Canadian Blood Services achieves anytime, anywhere access and streamlined collaboration with MediaValet

How Canadian Blood Services enables nationwide employees, partners and volunteers with access to on-brand marketing material

Canadian Blood Services (CBS) manages Canada’s national supply of blood, stem cells and related donations and runs marketing campaigns that help collect about 850,000 units of blood each year. CBS was held back by a 13‑year‑old on‑premise database only accessible from head office, thousands of unorganized digital assets, inefficient manual processes, poor collaboration and rising overhead—so they sought a cloud DAM that was easy for both technical staff and volunteers, offered integrations, unlimited support and field access.

CBS selected MediaValet to create a centralized, cloud-based media library that staff and volunteers can access anywhere. The intuitive platform and hands‑on onboarding streamlined collaboration and donor‑recruitment workflows, eliminated internal development costs, and delivered rapid adoption; within weeks the team reported easier asset access, measurable time and cost savings, robust permissions and controls, and the ability to focus more effectively on donor outreach.

Canadian Blood Services

Virginia Gaffney

Advertising & Digital Innovation Manager