Case Study: Brand USA achieves streamlined content marketing and faster creative production with MediaValet

How Brand USA streamlines its content marketing and stores 50TB of assets with MediaValet

Brand USA, a destination marketing organization representing 800 partners worldwide, revamped its digital strategy to better engage travelers with new websites, an updated visual identity and a heavier reliance on partner-generated photos and videos. To support increased content production the marketing team needed a digital asset management (DAM) system to streamline syndication of partner donations, track asset usage, and speed up curation and collaboration.

Brand USA chose MediaValet to host its 50 TB media library, adding custom online forms for partner content donations, usage tracking and a Drupal integration for faster webpage updates with approved assets. The result: faster creative production, improved processes for collecting partner content, and stronger security and accountability around how assets are used.

Brand USA

Mark Lapidus

Director of Digital and Social Media