Case Study: BaseCamp Franchising achieves franchise marketing continuity and delivers 4,000+ assets during COVID with MediaValet

How BaseCamp Franchising created & distributed 4000+ assets to over 200 franchisees, despite a temporary 90% reduction of staff

BaseCamp Franchising, which operates about 200 resale retail stores under Uptown Cheapskate and Kid to Kid, faced a major marketing challenge: its small central team had to create and distribute thousands of campaign assets to franchisees who often couldn’t find approved materials, resulting in off‑brand content and heavy reliance on one person who knew the server structure. That problem became urgent when COVID‑19 hit and the team’s hours were cut by roughly 90%, leaving them to support rapid store closures, reopening kits and ongoing local marketing with far fewer resources.

They implemented MediaValet (integrated with Wrike), using Branded Portals and social‑media cropping templates plus white‑glove onboarding to centralize and publish assets quickly. The DAM let franchisees access and print needed materials within hours (60+ assets the first night), enabled the team to produce ~4,000 assets during the crisis, reclaimed staff time, improved brand consistency and franchisee trust, and set the company up to move all franchise resources into the DAM for ongoing efficiency.

BaseCamp Franchising

Amy Lofgreen

Marketing Director