Case Study: A&W achieves streamlined agency and franchisee collaboration and brand consistency with MediaValet

How A&W uses MediaValet to maintain brand consistency and make assets available to their 863 franchises

A&W Canada, a 100% Canadian‑owned quick‑service burger chain with more than 950 locations, faced inefficient asset management before adopting a DAM: campaign files were siloed at their creative agency, internal libraries allowed unapproved changes, and franchisees and teams endured slow, manual request processes. A&W needed a reliable, secure single source of truth to preserve brand integrity, ensure consistency, and reduce administrative overhead.

MediaValet delivered a cloud‑based DAM with asset tagging, role‑based permissions, in‑system rendering and multi‑format downloads, plus dedicated onboarding and customer success support. Agencies upload final artwork directly and franchisees get instant access to approved materials; A&W eliminated shared drives, sped up collaboration, reduced admin time, strengthened brand control and broadened adoption across teams so marketing can focus on innovation.

A&W

Amy Bears

Assistant Manager, Direct Marketing