Case Study: The Meadows saves its Claudia Black Young Adult Center with Mediaura's full-service online marketing

The Meadows saves a young adult center with Mediaura after 1+ year census struggles

The Meadows, a leader in behavioral healthcare, faced a challenge with its young adult treatment program, which struggled with low patient numbers even after a rebrand. They engaged the vendor Mediaura for a full service online marketing campaign to improve census and differentiate the program from competitors.

Mediaura implemented a multi-faceted campaign called "SCARS," which included targeted display advertising and a relatable video commercial. This approach successfully repositioned the program, leading to a significant increase in census. Mediaura's work is credited with saving the Claudia Black Young Adult Center, ensuring it continues to provide world-class treatment.

The Meadows